South Paw Mobile Pet Spa

Rebranding Proposal for South Paw Mobile Pet Spa
South Paw Mobile Pet Spa sought to undertake a rebranding initiative aimed at effectively communicating the opulent experience provided to cherished pets across the greater Chicago area. The proprietor expressed a desire to distance the business from the commonplace paw print emblem prevalent among local groomers. Exploration and conceptualization led to the determination that employing refined line art would aptly align with the sophisticated ambiance South Paw aspired to exude, setting it apart in the industry.