Colorado Legacy Project

Proposal for the Launch of a New Product by Colorado Legacy Beverage Company
Colorado Legacy Beverage Company, headquartered in Colorado, is preparing to enter the growing niche of nitro coffee. In an effort to integrate their renowned coffee blend, Mountain Moonshine, into the nitro market, the company is seeking a comprehensive rebranding process. This will involve the redesign of the parent company's logo, as well as the creation of new logos, product packaging, and marketing materials for their upcoming 4-pack of nitro cold-brew. This strategic initiative aims to leverage the existing brand equity while effectively penetrating the evolving nitro coffee sector.